Laia announces its partnership with the wholesaler EET after reaching a distribution agreement. Through this agreement, Laia's complete portfolio of videoconferencing and collaboration products and solutions will be marketed.
The objective of this agreement is to reinforce Laia's presence in the market through a large wholesaler such as EET, to join forces of both brands and to improve the existing positioning.
Making public this partnership, Laia was present at the EET Days 2023, held in Madrid, being able to show to customers who were present there, the full range of products and solutions with the aim of approaching and connecting with EET as a new wholesaler.
"Laia's solutions are an excellent addition to our ProAV product portfolio and its business model based on exclusive sales and support through the professional IT and AV channel fits perfectly with EET's philosophy of being a value-added IT wholesale distributor" says José María Tejedor, Sales Director of EET Spain.
EET is an efficient, value-added IT specialist distributor, providing suppliers and customers with unique sales service, expert market knowledge, superior supply chain and smart digital tools. All this combined with Laia's products and solutions make for a great strategic partnership.
