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Five tricks to make your professional video conferences

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5 claves para realizar tus videoconferencias profesionales

Currently, the world of professional video calls has been overcrowded and directly influenced by the situation we are going through with the already known COVID19. A situation that has required being halfway between office work and the implementation of teleworking in many companies in our country. Some work variants that maintain video calls as their basic meeting axis, not only as something work, but also personal, thus maintaining contact between colleagues.

Video calls are a widely used communication tool in the business world. Bringing groups of interlocutors closer together in an almost palpable way, turning an online meeting into something more. In something much more personal, close and interesting for the attendees. But it is a tool that not everyone controls. That’s why today we bring you five tricks to take your corporate video calls to another communicative level:

1. Take care of the lighting in your room

Not only the level of lighting in your meeting room, but also the type of light used is especially important. The ideal in these cases is to use natural sunlight to illuminate the room and, if possible, that this light source is placed in front of us, that is, behind our camera. A poorly placed light bulb can lead to incorrect lighting with too large shadows or flashes that could affect the quality of the video call. If we do not have natural light in our meeting place, a white and neutral light such as a fluorescent light may be the best option.

2. The importance of the image and the chosen technology

After the quarantine period to which we have had to be exposed, most of us have become accustomed to seeing our acquaintances through screens, be it the computer, tablet or mobile, at not too flattering angles. This cannot happen in a professional video call. This is why the plane we choose so that our interlocutors see us is especially important.

It is at this point that the used camera becomes especially important. A simple webcam can be used for a video call between friends. But if what we want is quality and performance at a very moderate price, the best option would be to buy an external webcam that ensures a much clearer and sharper image quality than the webcam incorporated in most computers. For personal video calls, Laia recommends her Laia PC Pro USB camera: FullHD webcam with USB 2.0 connection to PC.

But if what you have is a meeting room with several interlocutors on the scene. A webcam is not the best option. In this case we recommend a PTZ or ePTZ terminal. Professional FullHD or 4K cameras, it depends on the image quality you need, with a field of vision capable of covering the entire room without having to move it. In this case, depending on the size of the room in question, you will need one type of camera or another. At Laia we know this, that’s why we distribute our cameras according to the size of the room to be used: small, medium, large or event rooms.


3. Take care of the background and your move

Like the lighting, the video call environment is also an aspect to consider. A room with bright colors or with an unstable background or with a lot of movement (such as a glass that leads to offices) can distract our receiver. A flat, neutral background that is as clean and minimal as possible is ideal for this type of professional video call. This type of backgrounds and decorations will make our receiver focus on what is truly important in the video call: us.

But the background and the scene is not the only thing we have to take care of. It is a video call so, despite being miles apart, we must take our non-verbal language into account. In a video call, non-verbal communication is as important, or more, as verbal communication. In most cases, a simple gesture, a glance or an involuntary movement can mean much more than a simple word. According to studies by the psychologist and researcher Albert Mehrabian, non-verbal communication can be up to 93% of communication depending on the context in which we find ourselves.


4. Have your video call organized

This is one of the most important tips that you must take into account. It is very important that before each video call, the topics to be discussed are noted as well as light notes that accompany or help us during our intervention. A disorganized video call without a clear objective will cause us to waste our time and that of the users of the meeting giving a disastrous view of our work.

In addition, a highly recommended practice is to write down everything said during the meeting. Many times there are so many issues to be discussed that not being clear about what has been said or the decisions that have been made causes that many of these video calls have to be repeated or, at least, some emails have to be sent asking for confirmation of the measures discussed. A highly recommended practice if what we want is to maximize the effectiveness and efficiency in our job position.


5. That not everything is the image

It is true that, as they say, “a picture is worth a thousand words”, but even the word video call is made up of two terms: video and call. If we ignore the first of these factors we have the call. A concept that is little talked about but that is crucial for a good understanding. In this case, factors such as the decoration of the environment or the materials used seem like fundamental pieces for a good acoustics of the place.

We can achieve good acoustics with materials and details such as plants, carpets or plaster ceilings. This type of materials / accessories ensure that the sounds do not reverberate in the room, thus eliminating the feared and hated echo. Another almost essential element to achieve perfect sound quality during your video calls are the microphones. This type of accessories will be your best ally in medium and large rooms where the microphone of the cameras (almost always come with an integrated one) is not enough to cover the entire room. At Laia we know that each room has special characteristics and that is why it requires special equipment. Our range of professional audio for video calls seems to be one of the most complete on the market; the first, our t-Pod WiFi, the perfect audio complement for all types of meeting rooms; the second, t-Pod Trio, the device that brings together the best of three communication solutions: hands-free, VoIP phone and a videoconference terminal; the third, t-Pod Beamforming, the perfect conference terminal for medium and large meeting rooms with an array of 12 internal unidirectional microphones and beamforming technology; and the t-Pod Air Pro, our ceiling microphone capable of covering 60 m² with a single device (possibility of cascading up to 4 devices).

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